Any business in hospitality sector relies heavily upon influx of new customers. It sure is good maintain good public relations, but solely relying on repeat visits for survival is not practical. So, the main question that haunts hoteliers is how to increase hotel booking rates. Fret not friends; for we will show you 4 ways you can bump up that booking rate.

Build guest persona

The whole process for increasing booking rate should start with first analysing the existing customer base to clearly understand who they are? Things like knowing if the customer base are the ones on a business trip or are mostly on vacation.

In addition to tailoring personalized customer experience, this also helps in targeting prospective clients more efficiently.

Expand your customer base

After building your customer persona, you will be clear with the types of people that are already a part of your customer base. Next step that you could take is to either expand your customer base or you could work upon making your existing customer base’s experience better. Better still, you could go back to guest persona, outline what makes your current base happy, improve it and pay importance to what made them unhappy and change that. While studying person, also try to focus on the reasons why any particular type of customer chooses your competitor over you. This will give you insight on how to attract more variety of customers.

Tailoring a unique experience

The decor, from styling to functionality, or the style of staff-interaction can be done to create a unique and very interesting experience that will leave a lasting impression on your customers. Most customers that are on vacation tend to look for such unique experience. Whatever style you choose, exquisitely elegant or outrageously outlandish, functionality should never take a backseat in your styling equation.

Go mobile to get visible

Today over one third of bookings are done via smartphones. So, making your hotel services more mobile friendly by either launching one’s own app or joining forces with existing hotel aggregators or sites that provide online hotel booking facility is not just wise but has become a necessity. While reaching out to people via phones, try to be as visual as possible by uploading good quality pictures of your rooms and services. Don’t forget to add testimonials, awards/certificates or opinion of popular “influencers” as it adds to the authenticity of your hotel and has a positive impact on your potential customers.

So with these points, you will have an upper hand among the competition. No matter which technique you use to increase booking rate, always test and evaluate the results to know the scope of improvement.