1. Youngsters form the major chunk of the customership
Most of the casual dining restaurants treat youngsters as their target customers. That is why most of them are found to be located near youth attraction spots like inside a mall, near colleges, cyber cafes,etc. Also this why they keep open for a longer time span compared to fine dining restaurants.
2. Open almost all day since majority of them are youth centric
Since casual dining restaurants majorly thrive on business from youngsters, they also keep their business hours longer than fine dining restaurants. The youngsters unlike the wealthy target customers of fine dining restaurants don’t follow defined dining times. Besides it gives the youngsters a great hangout spot.
3. Less stringent rules & regulations
Most of the casual dining restaurants are lenient and don’t enforce a dress code on their visitors. Also where fine dining restaurants expect hush hush & personal (inshort, not loud) conversations from their guests, its considered alright to little noisy birthday celebrations or cheering.
4. Pricing is youth centric & high seating availability
Not only is the menu majorly youth oriented in this case, but the pricing is expected to be moderate too. Also there’s more seating availability at a casual dining restaurant compared to a fine dining restaurant. Also table reservations isn’t a norm at casual dining restaurants unlike fine dining restaurants where its a necessity.
It hepled me a lot.